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GARTEL CREATES THE OFFICIAL ARTWORK for the STAR GALA EVENT 2011
August 10, 2011

Pioneer Digital Media Artist Laurence GARTEL creates the official artwork for the Star Gala Event taking place November 12, 2011, Miami, Florida presented by the Film Recording & Entertainment Council (FREC)

Miami, Florida, August 09, 2011- IF "ART imitates LIFE" then the poster created for the Star Gala by Digital Media Art Star Laurence GARTEL is fitting. Mr. GARTEL has lived in South Florida for the last 18 years. He moved down here from New York because he was given a retrospective museum show at the Norton Museum of Art at the tender age of 36. GARTEL known as the "FATHER of DIGITAL ART" since the early 70s working with video guru Nam June Paik has loved the Florida landscape his entire life. He reflects that his father and mother used to bring him down to South Beach for vacation when he was a young teenager. He stayed at the Nautilus Hotel (on Collins) designed by hotel architect master Morris Lapidus that has since defined the art deco style of Miami.

GARTEL in his colorful and iconic approach places two time Grammy Award winning singer/songwriter Jon Secada, this year's Lifetime Acheivement Honoree of FREC right in the middle of all the South Beach action. GARTEL goes on to express "I have watched Jon's song "Just another Day" on YouTube a thousand times." I cannot get over the range and magnitude of his intonation." His writing skills are as powerful as his voice." "Listening and watching gave me "visual clues" to add to the artwork making it complete.""I was guided by his music," says GARTEL.

FREC Director, Miguel Bravo, articulates, "Laurence's work is alive and always moving. It is like a cinematic adventure in a still picture. You get the very essence of Secada's music in one injection." "It is really quite a marvel." "We at FREC are so pleased to have GARTEL create this defining artwork for our special event." "The art is of its time," states Bravo.

The image will be available for purchase in various sizes and incarnations.

For more information, please contact: info@FRECouncil.org, 786.234.7697

The awards have become a much-anticipated annual event in local industry community with previous years featuring incredible performances by legendary artists.

The 2011 FREC Award and Star Gala is sponsored by the Magic City Casino, the Welcome Channel, Big Chef, island Design Studio, Advance Prompting System, HNO Productions and Otter Vision. As well as, Creativas Branding and Public Relations, the South Florida Luxury Guide, Square One Organic Spirits, Four Roses Bourbon, Choco Noir, Ricossa and Santos Sangria.

To obtain ticket for the Star Gala, log on to www.StarGala.org

, click on registration. Reservations may also be made by calling 786-234-7697 or emailing MBravo@FRECouncil.org.

For more information about Magic City Casino, please visit www.magiccitycasino.com or call 305-649-3000

ABOUT THE ARTIST:

LAURENCE GARTEL is considered the "FATHER" of the Digital Art movement around the world for over 35 years. His work has been exhibited at the Museum of Modern Art, Joan Whitney Payson Museum, Long Beach Museum of Art, Princeton Art Museum, PS 1, Norton Museum, Palm Beach Photographic Center and in the permanent collections of the Smithsonian Institution's Museum of American History, Bibliotheque Nationale Paris and the Victoria and Albert (V&A) Museum, London. His biography for his pioneering efforts is included in "Who's Who," "Who's Who in the East," "Who's Who in America," "Who's Who in American Art," and "Who's Who in the World."

Born and raised in New York City, Mr. Gartel taught Andy Warhol how to use the Amiga Computer, when he got the commission to do the cover of Debbie Harry's (Blondie) album cover. Gartel went to School of Visual Arts and associated with fellow student, graffiti artist Keith Haring, where he earned his BFA degree majoring in Graphics. Garel went to CW Post College going for his MA in photography studying under Arthur Liepzig. Gartel started his electronic career working side by side with Nam June Paik at Media Study/Buffalo in upstate New York in 1975. Gartel had many associations with musicians such as Debbie Harry (Blonde) Sid Vicious (Sex Pistols), Stiv Bators (Dead Boys) Johnny Thunders (New York Dolls) Ace Frehley (Kiss) and Wendy O Williams (Plasmatics). Recently, Gartel has created artwork for such Pop Culture stars such as Justin Timberlake and Britney Spears. His ABSOLUT GARTEL commission for Absolut Vodka is perhaps his most well known artwork gracing the pages of "ART-IN-AMERICA," "Artforum," "Sothebys," "Art and Auction,""Art and Antiques," "ArtByte," "Scientific American," "Technology Review," "WIRED," & "NY Magazine.. It is known as the first Digital Photographic ever ever created for this famous advertising campaign and is included in ABSOLUT BOOK by Richard Lewis.

Mr. Gartel is the subject of many books: "Laurence Gartel: A Cybernetic Romance" published by Gibbs Smith, (c) 1989 Utah. Introduction to the book is written by video guru Nam June Paik. "GARTEL: Arte & Tecnologia" published by Edizioni Mazzotta, (c) 1998 Milan, Italy. Introduction to the book is written by noted art historian and critic Pierre Restany. 250 pages over 400 color plates. Included in the Italian Art History Textbook: "La Storia Dell Arte" published by Editions Giunti (c) 2001, Florence. Michelangelo at the front of the book; GARTEL represents "NEW VISUAL LANGUAGES." Gartel is also included in the books "Creative Computer Graphics" Cambridge University Press, UK 1984, "Art Of the Digital Age" written by Professor Bruce Wands" and published by Thames and Hudson, 2006, as well as "Digital Art" published by Ullman, Germany 2009 and "The Digital Print" published by The Getty Museum, Malibu, California 2009, "THE WORLD OF DIGITAL ART" published by HF Ullman, Germany, 2010.

GARTEL has spent the last several years focusing on SUPER CARS: Last year during Art Basel Miami Beach he produced the Tesla Electric Art Roadster. His current project is GRAFFITI painting a classic Mercedes Benz 1971 300 SEL of which he is now working on another book to show the world the results. Artist's Personal Website: www.gartelautomotion.com.

About FREC:

The mission of the Film, Recording and Entertainment Council is to promote economic development for the industry in South Florida and to create a climate that enhances economic vitality for industry businesses. FREC helps to improve the quality of life for all members by providing networking and business opportunities and by positioning South Florida as the premier industry Hot Spot. The Council is a membership driven not for profit 501(c) (6) organization.

Contact:
Film, Recording, and Entertainment Council
Phone: (786) 234-7697
Email:
info@FRECouncil.org